ProductCart News and Updates - April 2009
ProductCart News and Updates is a newsletter sent by Early Impact to users of its ProductCart shopping cart software. It contains product announcements, important updates, tips and tricks, and other userful information for ProductCart users. If the message cannot be properly displayed in your e-mail client, click on the link at the top to view it in your browser. This message was sent using MailUp, a robust e-mail marketing system that is nicely integrated with our e-commerce software. You can learn more about it by clicking on the link at the bottom of this newsletter.
ProductCart is integrated with Google Website Optimizer to help you reduce the bounce rate on key pagesExpanded integration with Website Optimizer

We have expanded the integration between ProductCart and Google Website Optimizer in an effort to help you make your e-commerce store become an even more effective sales tool.

Google Website Optimizer - a free service - can help you "fine-tune" some of the most popular Web store pages by automatically displaying different content to different store visitors, and tracking what leads to more conversions (orders).

You can easily choose which pages to optimize with Google Website Optimizer and then just follow the instructions on the screen

For example, Website Optimizer could help you understand which one of three promotions actively advertised on your store's Best Sellers page triggers the most conversions, or which one of four "product of the month" leads to more orders.

Different sets of content (e.g. graphics and text) would be shown to different users and WSO would let you know what worked best. Learn more about using Google WSO with ProductCart.
Free Publicity

Google is looking for stories of how Website Optimizer is being put to work in different scenarios. If you end up using it on your Web store, definitely let us know and we will prepare a brief "case study" that will be provided to Google. ProductCart and its integration of Website Optimizer will soon be featured on the Google Website Optimizer blog, and your store could be mentioned there too.

The same case studies will also be featured on the Early Impact Web site.
ProductCart Synchronizer for QuickBooks: case studies needed

ProductCart Synchronizer for use with QuickBooksWe are also looking to write brief case studies of how ProductCart Synchronizer for use with QuickBooks is helping you cut time and costs.

Many of you have already adopted the completely redesigned integration between ProductCart and QuickBooks. Let us know how it's going.

These case studies will be submitted to Intuit and could also lead to free publicity for your Web store.
Thank you!

There have been very active conversations lately on our forums: we really like seeing that kind of activity in our user community as it allows us to learn more and more about how our products are being used and how they could be improved. Thanks again for contributing!

The Early Impact Team

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