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Users of Early Impact's shopping cart software can now easily take advantage of Google's optimization service

Mission Viejo, CA, April 22, 2008. /For General Release/ -- Early Impact, publisher of the ProductCart line of shopping cart software, today released an update for its ecommerce software that makes it easy for a ProductCart-powered Web store to take advantage of Google Website Optimizer.

ProductCart is a popular shopping cart program used by thousands of Internet merchants. The new features will help these merchants use Google Website Optimizer to dynamically serve different variations of content on key landing pages, such as the store's home page. Merchants will then be able to measure what works best, thus reducing the bounce rate on those pages, and improving the overall conversion rate for their Internet store.

For example, consider a ProductCart-powered store's home page:

• ProductCart contains features that make it easy to dynamically control what is shown on the home page
• However, it's not easy for merchants to know what combinations of content could deliver the best results (lowest bounce rate, and highest conversions)
• Store managers can now use Website Optimizer to serve different variations of key page sections such as the top headline and main section, and find out what works best
• This is done without needing to change any settings within ProductCart, but rather simply by uploading a slightly modified version of the home page (home.asp)

For example, Google Website Optimizer is being used by Early Impact to display a different headline and main banner on the company's ecommerce software store home page (visit the page with different browsers to see different versions).

"Knowing what combination of content works best on your ecommerce Web site's home page is information all store managers would like to have. " said Massimo Arrigoni, CEO of Early Impact. "Google Website Optimizer can take a lot of the guess work out of the equation, and now it's really easy for ProductCart users to take advantage of it."

The ProductCart storefront pages edited for use with Google Website Optimizer are available immediately, free of charge to ProductCart users. For details and installation instructions, visit the new ProductCart WIKI-based documentation Web site.

ProductCart is available starting at $695 per storefront.

About Early Impact, Inc.
Early Impact develops ecommerce software for small businesses. Its ProductCart line of shopping cart software is used by thousands of Internet stores around the world. Hundreds of Web design companies have chosen it as their ecommerce system of choice for building online storefronts for their customers. Early Impact is a privately owned California corporation, headquartered in Mission Viejo, CA.

Media Contact
Massimo Arrigoni
Early Impact, Inc.
marketing at earlyimpact.com
(800) 804-1680 ext. 6