ProductCart Built To Order: the ecommerce product configurator

ProductCart BTO

ProductCart Build To Order combines a shopping cart, a product configurator, and online quoting tools to help you sell configurable products and services.

ProductCart BTO

Powerful ecommerce features for complex products

ProductCart Build To Order is quite possibly the most unique small business ecommerce system you have ever met. Its built-in product configurator makes it an ideal solution for selling customizable products and services online.

It includes all the features that are part of our ecommerce software, while adding tools that help you sell complex products, or allow for "request for quote" scenarios.


Product configurator

How we use it at Early Impact

At Early Impact, for example, we use ProductCart Build To Order to let our customers configure the MailUp e-mail marketing service (see it at work on our software store).

Without ProductCart BTO, selling that kind of sophisticated offering, which includes tiered pricing at the item level in the service configuration, would be impossible without a substantial amount of custom programming.

A shopping cart and product configurator, combined!

  • A powerful shopping cart - It includes all the features of the standard version of ProductCart, our sophisticated ecommerce software.
  • A online product configurator - It allows you to easily create configurable products & services that your customers can customize to meet their needs.
  • A real-time, online quoting system - Your customers can save, review, edit, print and submit custom product quotations to you, without ordering. Then with one click they can turn a quote into an order.

ProductCart Build To Order combines the functionality of our shopping cart software with the unique features of a product configurator and online quoting system, allowing businesses to handle the sale of complex products and services that are configured by the customer during the ordering process.

Examples of how it is used

Catering, printing, consulting services, custom furniture shops, specialty shots' gift baskets… The applications are endless. Here are just a few.

  • Sell custom computers online. Allow customers to purchase partially pre-configured computer systems, or let them configure from scratch.
  • Sell printing services online. Let your customers choose things like paper type, cover type, binding type, number of colors, number of copies, delivery option, etc.
  • Sell catering services online. Which dishes? In what quantity? Need a band too? Customers will pick and choose what they need, and see the price change in real time.
  • Sell gift baskets online . How about letting your customers configure their own gift basket? You can pre-configure some of the choices, or let them start completely from scratch.
  • Your business. More about how BTO could help your business.
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